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The Butcher Cut Protein brand also introduces a groundbreaking retail partnership with KONGGreen Bay, WI, March 20, 2024—Vital Essentials®, the flagship brand of the Carnivore Meat Company, will return to Global Pet Expo 2024 in Orlando, Florida, from March 20-22 at booth #454. The raw pet food pioneer will unveil its first-ever high-quality Frozen Bulk Dog Patties as well as introduce its newest Raw Bar innovation, Freeze-Dried Raw Bar Quail Snacks, to retailers and consumers at the event.To meet the demand of the majority of consumers who gravitate toward larger, bulk packaging for frozen dog food, Vital Essentials introduces its new Bulk Frozen Dog Food options – available in its top three selling proteins – to deliver the high-quality and convenient solutions that retailers and their customers desire. Additionally, they are unveiling Freeze-Dried Raw Bar Quail Snacks that will be sold to retail in packs of 20 units, offering nutritional benefits for dogs’ health and vitality, packed with high-quality protein, B vitamins to support skin health, and Omega-3 fatty acids.“With decades of experience in the meat industry, we pride ourselves on sourcing the highest quality raw Butcher Cut Protein,” says Nick Ebert, Chief Commercial Officer at Vital Essentials. “Whether freeze-dried or frozen, a raw diet is only as good as the quality of the protein you feed your pet. That’s why you won’t find any grains or fillers in Vital Essentials. Just whole animal protein for the essential nutrients and enzymes pets need to live vital lives.”To further exemplify its commitment to leveling up a dog’s nutrition and wellbeing, Vital Essentials will offer Global Pet Expo attendees a first look at its new groundbreaking partnership with KONG. The alliance brings together Vital Essentials’ expertise in premium freeze-dried pet foods with KONG’s iconic durable toys, offering uncompromising pet owners a powerful combination to level up their dog’s food &amp; playtime, exclusively available this spring at independent pet retail partners across the country. The limited supply display will feature six units of exclusive product bundles with an offer that includes a Vital Essentials 14 oz Freeze-Dried Raw Beef Mini-Nibs Dog Food and get a FREE Medium KONG Toy (suggested MSRP $13.00-15.99) or large KONG Classic Toy (suggested MSRP $15.99-$17.99).In addition to offering an in-depth look, sampling, and ordering opportunities of its Butcher Cut Protein at Global Pet Expo, Vital Essentials is proud to host live demos of its frozen dog food patties to illustrate the freshness of its food. In the demonstration, attendees will witness a side-by-side comparison of Vital Essentials’ raw frozen patties to its competitors to compare the color and freshness that sets Vital Essentials above the rest. This includes the myoglobin (sometimes referenced as blood) that represents its nutrient-dense, whole animal protein. The events will illustrate the rigorous standards in sourcing and production that go into every package and the impossibly high standards set in all Vital Essentials Butcher Cut Protein.Global Pet Expo attendees are invited to meet the Vital Essentials team at booth #454 to discover the difference in Butcher Cut Protein. For more information about Vital Essentials, please visit <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_210f/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">vitalessentials.com</a>.About Carnivore Meat CompanyCarnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried products division supplies private label, co-packing, and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include <a href="https://www.vitalessentials.com/" target="_self" linktype="url">Vital Essentials®</a> and <a href="https://www.vitalessentials.com/collections/dog-raw-bar" target="_self" linktype="url">VE RAW BAR</a>, distributed to more than 7,000 retailers nationwide, in 14 international markets, and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">carnivoremeat.com</a>.  ###Media Contact at Vital EssentialsBrianna M. GillardFACTEUR PR<a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">vitalessentials@facteurpr.com</a>

The Butcher Cut Protein brand also introduces a groundbreaking retail partnership with KONG

Vital Essentials® Unveils New Innovations with Frozen Bulk Dog Patties and Whole Freeze-Dried Quail Snacks at Global Pet Expo 2024

The partnership introduces a limited edition bundle, combining Vital Essentials® Freeze-Dried Raw Beef Mini Nibs Dog Food and a FREE KONG Classic ToyGreen Bay, WI, March 20, 2024 –  In a groundbreaking collaboration, Vital Essentials® &amp; KONG have announced a partnership that redefines the standards of pet wellness and entertainment. This alliance brings together Vital Essentials’ expertise in premium freeze-dried pet foods with KONG’s iconic durable toys, offering uncompromising pet owners a powerful combination to level up their dog’s food &amp; playtime, exclusively available at independent pet retail partners across the country. “This partnership marks a significant milestone for Vital Essentials, giving us a unique opportunity to expand our presence and enhance our offerings within independent retailers nationwide,” says Nick Ebert, Chief Commercial Officer at Carnivore Meat Company.” We are excited to join forces with KONG, as we both prioritize innovation and superior quality in our products. Our collaboration further underscores the Vital Essentials’ mission of bringing premium raw Butcher Cut Protein made from whole animal protein to new markets, which will ultimately help pet owners level up their dogs’ wellness and playtime.”Independent retailers are invited to level up their customer experience with Vital Essentials and KONG through a limited edition co-branded display featuring six units of the exclusive product bundle, which includes a Vital Essentials 14 oz. bag of Freeze-Dried Raw Beef Entree Mini Nibs Dog Food and a medium KONG classic Toy (suggested MSRP $13.99-$15.99) or large KONG Classic Toy (suggested MSRP $15.99-$17.99). Global Pet Expo 2024 attendees can get the exclusive first look at the Vital Essentials x KONG partnership at booth #454 and place their display tray orders between March 20-22, 2024.<img alt="" src="https://a-us.storyblok.com/f/1002562/800x533/18bb043141/webimage-85c55bab-51d8-4189-8db67a77960b535a-1.png" title="" />“Dogs need to play, and in order to play well, they need the appropriate fuel to energize their playtimes,&quot; said KONG Trainer, Sandy Howle. “Quality dog food and dog toys make for the best playtimes, and this partnership with Vital Essentials and KONG will help dog owners support their pets and help them live a happier and healthier life.”Vital Essentials has been a pioneer in the raw freeze-dried and frozen pet foods category since 2009. Its vast variety of Butcher Cut Protein dog and cat food, treats, meal toppers, and snacks are purely raw, ensuring that pets are provided the highest quality whole animal protein available, supporting energetic playtimes; healthier &amp; shinier coats; lean, strong muscles; digestive and oral health; and immune system &amp; heart health. Vital Essentials is on a mission to provide all dog and cat owners with an avenue to purchase high-quality, premium Butcher Cut Protein for their pets.For retailers interested in purchasing the limited edition bundle, call 1-800-743-0322 or contact your distributor. For more information about Vital Essentials, please visit <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_1a1c/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">vitalessentials.com</a>. For more information about KONG, please visit <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_1a1c/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">kongcompany.com</a>.About Carnivore Meat CompanyCarnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried products division supplies private label, co-packing, and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include <a href="https://www.vitalessentials.com/" target="_self" linktype="url">Vital Essentials®</a> and <a href="https://www.vitalessentials.com/collections/dog-raw-bar" target="_self" linktype="url">VE RAW BAR</a>, distributed to more than 7,000 retailers nationwide, in 14 international markets, and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">carnivoremeat.com</a>.  About KONGKONG has been innovating since 1976 to enrich the lives of pets with the highest quality pet toys and treats. The KONG product line provides mental and physical stimulation through encouraging play, appropriate chewing habits, and controlled feeding to help ensure pets are at their happiest and healthiest at every life stage.###Media Contact at Vital EssentialsBrianna M. GillardFACTEUR PR<a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">vitalessentials@facteurpr.com</a>  Media Contact at KONG <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_1a1c/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">KONGCompany.com</a>

Expansion efforts include both Vital Essentials raw freeze-dried and frozen pet food products.

The partnership introduces a limited edition bundle, combining Vital Essentials® Freeze-Dried Raw Beef Mini Nibs Dog Food and a FREE KONG Classic Toy

Vital Essentials® & KONG Unite to Revolutionize Pet Wellness and Play 

Expansion efforts include both Vital Essentials raw freeze-dried and frozen pet food products.Green Bay, WI, March 05, 2024—Vital Essentials, the flagship premium raw pet food brand of the Carnivore Meat Company, announced today strategic partnerships with Anipet Animal Supplies Inc. and Freedom Pet Supplies Inc., marking a significant step towards expanding the brand’s premium freeze-dried and frozen pet food distribution in Canada. Anipet Animal Supplies Inc., a family-owned distributor based in Western Canada, alongside Freedom Pet Supplies, the foremost distributor in Eastern Canada, are joining forces with Vital Essentials to widen the brand’s reach and penetrate new market segments throughout the nation.  This collaboration will elevate Vital Essentials presence, ensuring Vital Essentials’ full line of Butcher Cut Protein products are readily accessible to Canadian pet retailers, consumers, and their pets.Nick Ebert, Chief Commercial Officer, “This partnership positions Vital Essentials for expanded distribution of its vast variety of raw freeze-dried and frozen dog and cat food, toppers, treats and raw bar snacks, ensuring pets are provided the highest quality whole animal protein available.  Because better protein equals better benefits. Vital Essentials premium raw Butcher Cut Protein supports energetic playtimes, healthier &amp; shinier coats, and lean &amp; strong muscles for vital lives.  We believe every pet deserves the best, and we’re committed to making that a reality with our new distribution partners in Canada, Anipet and Freedom.”“We were flattered to have been recommended by area retailers to be a representative of Vital Essentials,” said John Ayres, CEO of Freedom Pet Supplies Inc. “Our sales and marketing approach to representation meshed perfectly with Vital Essentials&#39; desire to grow the brand in Canada. And we’re excited to have the commitment of bilingual packaging, allowing us to represent the line in Canada’s second largest population, the province of Quebec. We look forward to making Vital Essentials a household name in the Canadian market.”“Partnering with Vital Essentials is a pivotal moment for Anipet, allowing us to bring innovative, high-quality pet nutrition options to the Canadian market.  It aligns perfectly with our mission to offer the best products for pet health and well-being.  By combining our strong distribution network with Vital Essentials’ premium raw protein, we’re set to meet the growing demand for high-quality pet foods, enhancing the lives of pets and pet owners across Canada.’ says Troy Firth, CEO of Anipet Animal Supplies.Vital Essentials, Anipet Animal Supplies Inc., and Freedom Pet Supplies Inc. have a mutual commitment to superior food quality and safety standards. Through this partnership, all companies will utilize their combined resources of manufacturing excellence, product innovation, sales execution, and distribution to work together to establish Vital Essentials as a leading household pet food brand in Canada.For more information about Vital Essentials, please visit <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">https://www.vitalessentials.com</a>. For more information about Anipet Animal Supplies Inc. and Freedom Pet Supplies Inc., please visit <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">https://anipet.com</a> and <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">https://www.freedompet.com</a>.About Carnivore Meat CompanyCarnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried products division supplies private label, co-packing, and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include <a href="https://www.vitalessentials.com/" target="_self" linktype="url">Vital Essentials®</a> and <a href="https://www.vitalessentials.com/collections/dog-raw-bar" target="_self" linktype="url">VE RAW BAR</a>, distributed to more than 7,000 retailers nationwide, in 14 international markets, and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">carnivoremeat.com</a>.  About Anipet Animal Supplies Inc.Anipet Animal Supplies Inc., headquartered in Western Canada, is a leading distributor of premium pet food and supplies.  With over 44 years of experience, Anipet has established itself as a trusted name in the pet industry.  Under the visionary leadership of CEO Troy Firth, Anipet continues to pioneer innovative solutions that meet the evolving needs of pets and their owners.  At Anipet, we are on a mission to enhance the lives of pets and their families by distributing high-quality, innovative products that promote health, happiness, and longevity.About Freedom Pet Supplies Inc.Freedom Pet Supplies Inc. is a premier distributor of pet food and accessories, located in the heart of Canada.  Dedicated to enhancing the lives of pets and their owners, Freedom Pet Supplies has become synonymous with quality, care, and commitment in the pet supply industry.  Led by a passionate team of pet enthusiasts, Freedom Pet Supplies Inc. prides itself on its customer-centric approach, ensuring that each product we distribute is carefully selected to meet the highest standards of quality and safety.  Our mission is to empower pet owners with the resources, products, and knowledge they need to provide the best possible care for their furry family members.###Media Contact at Vital EssentialsBrianna M. GillardFACTEUR PR<a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_3a75/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">vitalessentials@facteurpr.com</a>  Media Contact at Anipet Animal Supplies Inc.Media Contact at Freedom Pet Supplies, Inc.

Vital Essentials Announces Partnership with Anipet and Freedom for Canadian Expansion

Vital Essentials is the first pet food brand to be available via a frozen food delivery serviceGreen Bay, WI, and Bloomington, MN – Oct. 16, 2023 - Vital Essentials, the flagship brand of the Carnivore Meat Company, today announced a partnership with Yelloh (formerly known as Schwan’s Home Delivery). Yelloh, a U.S.-wide, direct-to-consumer company, offers high-quality frozen foods that are convenient for consumers. Both Yelloh and Vital Essentials share the same commitment to superior food quality and safety standards, and through this partnership, both companies will tap into new market opportunities while providing optimal pet wellness to more customers.Vital Essentials has been a leader in providing all pet owners with an avenue to purchase high-quality, premium butcher-cut protein for their pets. This partnership provides Vital Essentials with the opportunity to provide pet consumers, who may not have visibility to the brand today, a premium product offering in the frozen and freeze-dried dog food business.“Through a partnership with Yelloh, Vital Essentials is firmly positioned to push forward its commitment to providing butcher-cut, premium proteins to all pet owners looking to provide their pets with the highest quality in frozen and freeze-dried food,” said Nick Ebert, Chief Commercial Officer at Vital Essentials. “We are on a mission to build a future of VITALity for pets and their humans, and this is a great way for Vital Essentials to broaden our offering scope,” said Ebert.As a pioneer in frozen food delivery, Yelloh is consistently leading the meal delivery market in innovation and transformation, positioning them favorably to capture new market opportunities. In addition to working with the first pet food brand to offer frozen food delivery service, Yelloh will now acquire a new market segment of pet owners looking to provide their pets with the highest quality, butcher-cut protein. Bernardo Santana, Chief Customer Officer at Yelloh, said, “We are excited to partner with Vital Essentials through our Partner Pick program and strengthen our offerings with the highest quality of whole-animal protein for our customers’ pets. Through this program, we look to curate unique and exciting culinary delights from favorite, pioneering brands who share the same entrepreneurial spirit rooted in our company’s history. As we continue on our reinvention journey, we look forward to expanding this new channel and bringing Vital Essentials high-quality pet products to households across America.”Select Vital Essentials frozen and freeze-dried product will be available for purchase and shipment through the Yelloh website on October 15. For more information about Vital Essentials, please visit <a href="http://www.vitalessentialsraw.com" linktype="url">www.vitalessentialsraw.com</a>. <hr />About Carnivore Meat Company Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried products division supplies private label, co-packing and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include Vital Essentials® and VE RAW BAR, distributed to more than 7,000 retailers nationwide, in 14 international markets and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="http://carnivoremeat.com" linktype="url">carnivoremeat.com</a>. About Yelloh Yelloh, formerly known as Schwan’s Home Delivery, has a renewed passion for bringing frozen convenience to neighborhoods across America. With quality service and hundreds of appetizing eats, there are options fit for every taste and occasion including premium meats, meals, snacks, and treats. From Marvin Schwan’s first yellow truck to our modern-day fleet of Yelloh freezers- on-wheels, we’ve been pioneering frozen food delivery for over 70 years. Based in Minnesota, the company employs about 3,000 dedicated workers in more than 250 local hubs, delivering nationwide to its dedicated customers in iconic yellow trucks and via direct ship. To learn more or start shopping and fill your Freezer Full of Happy, visit <a href="http://Yelloh.com" linktype="url">Yelloh.com</a>.### Media Contact at Vital EssentialsBrianna M. Gillard FACTEUR PR <a href="mailto:vitalessentials@facteurpr.com" linktype="url">vitalessentials@facteurpr.com</a> (786) 897-7106 Media Contact at Yelloh<a href="mailto:media@cygnusdelivers.com" linktype="url">media@cygnusdelivers.com</a>

Vital Essentials Announces New Partnership with Yelloh to Offer Frozen Pet Food Delivery Service to Pet Owners Across the Country 

Vital Essentials is the first pet food brand to be available via a frozen food delivery service

Vital Essentials Announces New Partnership with Yelloh to Offer Frozen Pet Food Delivery Service to Pet Owners Across the Country

Green Bay, WI, May 16, 2024 — Carnivore Meat Company®, a leading manufacturer of premium-quality, raw frozen and freeze-dried pet food and treats, announces the appointment of Ashley Li as Vice President of Brand Marketing for Vital Essentials®, the Company’s flagship brand. The Vital Essentials® brand has been a pioneer in the raw freeze-dried and frozen pet food category since 2009. Its vast variety of Butcher Cut Protein dog and cat food, toppers, snacks and treats are purely raw ensuring that pets are provided the highest quality whole animal protein available. The Vital Essentials® brand is distributed to over 7,200 independent retailers in the U.S. and Canada, online via Chewy and Amazon, and in 14 international markets.Li brings over a decade of brand management experience having honed her skills leading and growing consumer brands at Kraft Foods Group and The Kraft Heinz Company across various roles in the US, the UK, and globally before her most recent role as Head of Brand Marketing, Strategy &amp; Innovation at Pet Honesty.“I couldn’t be more excited to have Ashley join our team,” commented Carnivore CEO Heather Govea.  “Her training as a classical brand manager combined with her latest experience leading marketing and innovation in the pet supplement category made her the perfect fit for Vital Essentials®. This brand has strong momentum coming off its recent re-launch and I’m confident Ashley is the right leader to continue accelerating our growth.”“As a pet parent and health-conscious consumer, I’ve always been intrigued by the unrivaled benefits of feeding a raw diet,” stated Li. “Vital Essentials® has a fanatical consumer following for its premium, unmatched quality products. I look forward to helping more pet parents and retailers learn why Vital Essentials® is one of the fastest growing pet food brands in the United States.”For more information about Vital Essentials®, please visit <a href="file:///C:/Users/dfoley/AppData/Local/Packages/oice_16_974fa576_32c1d314_cb/AC/Temp/msohtmlclip1/01/clip_filelist.xml" linktype="url">www.vitalessentials.com</a>.About Carnivore Meat CompanyCarnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried products division supplies private label, co-packing and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include <a href="https://www.vitalessentials.com/" target="_self" linktype="url">Vital Essentials®</a> and <a href="https://www.vitalessentials.com/collections/dog-raw-bar" target="_self" linktype="url">VE RAW BAR</a>, distributed to more than 7,000 retailers nationwide, in 14 international markets and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at carnivoremeat.com.###Media Contact:FACTEUR PR for Vital Essentials Ally Rung 716-310-4509 vitalessentials@facteurpr.com

Li brings over a decade of brand management experience having honed her skills leading and growing consumer brands at Kraft Foods Group and The Kraft Heinz Company

Carnivore Meat Company®, a leading manufacturer of premium-quality, raw frozen and freeze-dried pet food and treats, announces the appointment of Ashley Li as Vice President of Brand Marketing for Vital Essentials®, the Company’s flagship brand.    The Vital Essentials® brand has been a pioneer in the raw freeze-dried and frozen pet food category since 2009. Its vast variety of Butcher Cut Protein dog and cat food, toppers, snacks and treats are purely raw ensuring that pets are provided the highest quality whole animal protein available. The Vital Essentials® brand is distributed to over 7,200 independent retailers in the U.S. and Canada, online via Chewy and Amazon, and in 14 international markets.   Li brings over a decade of brand management experience having honed her skills leading and growing consumer brands at Kraft Foods Group and The Kraft Heinz Company across various roles in the US, the UK, and globally before her most recent role as Head of Brand Marketing, Strategy & Innovation at Pet Honesty.  “I couldn’t be more excited to have Ashley join our team,” commented Carnivore CEO Heather Govea.  “Her training as a classical brand manager combined with her latest experience leading marketing and innovation in the pet supplement category made her the perfect fit for Vital Essentials®. This brand has strong momentum coming off its recent re-launch and I’m confident Ashley is the right leader to continue accelerating our growth.”  “As a pet parent and health-conscious consumer, I’ve always been intrigued by the unrivaled benefits of feeding a raw diet,” stated Li. “Vital Essentials® has a fanatical consumer following for its premium, unmatched quality products. I look forward to helping more pet parents and retailers learn why Vital Essentials® is one of the fastest growing pet food brands in the United States.”  For more information about Vital Essentials®, please visit www.vitalessentials.com.

Carnivore Meat Company® Names Ashley Li Vice President of Brand Marketing for Vital Essentials®

Patterson succeeds Nick Ebert who was promoted to Chief Commercial Officer last yearGreen Bay, WI, January 8, 2023 — Vital Essentials, the flagship brand of Carnivore Meat Company, today announced their new Vice President of Sales, Josh Patterson. Josh brings over 15 years of pet industry experience leading sales, marketing and operations for major organizations like PetPlate and Petsense.Prior to joining Vital Essentials, Patterson served in multiple leadership roles responsible for developing strategies necessary for optimizing business operations and effective planning and execution of processes vital for driving revenue and organizational growth. Having worked in retail, traditional pet food manufacturing, and direct to consumer pet food, Josh’s focus has been in developing and executing strategic omnichannel programs to drive profitable growth which will be a major benefit for Vital Essentials retail partners.Starting his pet industry career as a part-time store associate at Petsense in 2006, he moved through roles of progressive responsibility including leading all store operations, marketing, and merchandising functions for the organization through their acquisition by Tractor Supply Company. He has since held sales, marketing, and strategy roles at a number of organizations including Nulo Pet Food, PetSmart, and PetPlate.Per Nick Ebert, Chief Commercial Officer at Carnivore Meat Company, “Josh brings a wealth of industry experience to our flagship brand, Vital Essentials, and positions our organization for continued accelerated growth in market. I couldn’t be more excited to have Josh joining our team. His expertise in the independent pet space will support our objective of becoming the most compelling and customer centric frozen and freeze-dried raw brand in the market.”As the new Vice President of Sales for the United States and Canada, Josh will lead efforts to move Vital Essentials’ position with retailers and distributors from simply a supplier, to a strategic partner. Josh’s focus is building and developing Vital Essentials sales organization to deliver on one of their core values, “Find a way to say YES,” by leveraging Vital’s retail and digital marketing capabilities and expertise to drive new traffic into the independent pet channel.“The most exciting part about joining the Vital Essentials team is our commitment to growing and developing the independent channel. Independent pet specialty stores are on the front lines of educating customers to provide the best options for their pets. After meeting the team at Carnivore Meat Company, I have no doubt that we are the brand best positioned to deliver growth for our independent partners in multiple categories across the store. We have the best products, distributors, and retail partners in the industry and I am excited to contribute to this next phase of Carnivore’s incredible story.” said Josh Patterson, Vice President of Sales at Carnivore Meat Company.Vital Essentials delivers premium, butcher cut protein with limited, easy to read ingredients. The power of high-quality butcher cut protein can be seen in the numerous health benefits your pet will experience when fed a raw diet on a consistent basis. Vital Essentials is available in independent retailers across the country.For more information about Vital Essentials, visit <a href="https://www.vitalessentials.com" target="_self" linktype="url">vitalessentials.com</a>.About Carnivore Meat CompanyCarnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried products division supplies private label, co-packing and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include <a href="https://www.vitalessentials.com/" target="_self" linktype="url">Vital Essentials®</a> and <a href="https://www.vitalessentials.com/collections/dog-raw-bar" target="_self" linktype="url">VE RAW BAR</a>, distributed to more than 7,000 retailers nationwide, in 14 international markets and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at carnivoremeat.com.###Media Contact:Brianna M. Gillard 786-897-7106 vitalessentials@facteurpr.com

Patterson succeeds Nick Ebert who was promoted to Chief Commercial Officer last year

Joshua Patterson Announced as new Vice President of Sales at Vital Essentials

Previously serving as the VP of Sales, Ebert will now oversee all commercial offerings of the businessGreen Bay, WI, October 5, 2023 — Vital Essentials, the flagship brand of the Carnivore Meat Company, today announced the promotion of Nick Ebert to Chief Commercial Officer. Previously serving as the VP of Sales, Ebert will look to continue to help Vital Essentials disrupt the traditional narrative of what consumers believe is the most nutritious diets for our pets. In his expanded role, Nick will oversee all commercial offerings of the business.Prior to joining Vital Essentials, Ebert brings 15 years of industry experience leading sales divisions for major organizations including PepsiCo and Sysco. Since joining Vital Essentials last summer, Nick has helped the company grow in numerous areas, such as building upon the company’s commercial capabilities as well as developing talent. He has also been instrumental in building key partnerships with sales organizations across the country to expand the team to both the east and west coasts, including NEMA Inc. and Wilson &amp; Associates.“There is a huge opportunity for Vital Essentials to disrupt the pet industry and be the most compelling and customer focused brand in the market. We are operating in an environment which has traditionally been offering fillers and grain-based products to our pets,” said Nick Ebert, Chief Commercial Officer at Vital Essentials. “I truly believe the impact that our premium butcher cut protein can have on our pets, and I’m confident we can continue to engage with ‘raw curious’ folks while continuing to deliver quality products to our loyal customers.”Vital Essentials offers whole-animal, premium butcher cut protein for cats and dogs. A raw food diet provides superior benefits including smoother coats, improved dental hygiene, more energetic play times, and more. In addition to providing premium protein, Vital Essentials goes above the industry standard when sourcing their products including minimally processed and ethically sourced ingredients.“Since joining our team nearly 18 months ago...Nick has answered the call…plus a lot more! He’s become an appreciated and very well-respected leader in the North American pet space as well as abroad, with our international clients. Despite some of the headwinds the pet industry is facing…Nick and his team are outpacing most others in our category and posting record growth at Vital Essentials. He brings an infectious optimism and resolute win/win attitude in his interactions with our clients, vendors, and his teammates.” said Lanny Viegut, CEO of Vital Essentials.For more information about Vital Essentials, please visit <a href="http://www.vitalessentialsraw.com" linktype="url">www.vitalessentialsraw.com</a>. <hr />About Carnivore Meat Company Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried products division supplies private label, co-packing and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include <a href="https://www.vitalessentialsraw.com/" target="_self" linktype="url">Vital Essentials®</a> and <a href="https://www.vitalessentialsraw.com/collections/dog-raw-bar" target="_self" linktype="url">VE RAW BAR</a>, distributed to more than 7,000 retailers nationwide, in 14 international markets and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="http://carnivoremeat.com" linktype="url">carnivoremeat.com</a>. ###Media Contact:Brianna M. Gillard<a href="mailto:vitalessentials@facteurpr.com" linktype="url">vitalessentials@facteurpr.com</a>

Previously serving as the VP of Sales, Ebert will now oversee all commercial offerings of the business

Nick Ebert Promoted to Chief Commercial Officer at Vital Essentials

This partnership will help to expand the Vital Essentials market presence in the Western portion of the United States Green Bay, WI, August 16, 2023 — Vital Essentials, the flagship brand of the Carnivore Meat Company, today announced a new strategic partnership with Wilson &amp; Associates, a leading Independent Manufacturing Representative Firm with over 30 years of industry expertise, to help expand sales capabilities for the raw pet food pioneer in the western portion of the United States.This partnership will further accelerate market growth for Vital Essentials by leaning into the well established relationships that Wilson &amp; Associates has carefully crafted over the years. Additionally, it will increase the company’s current sales staff particularly in the western US and Canadian markets.“As we work to build a future of vitality for pets &amp; their humans, Wilson &amp; Associates will be a key differentiator to bring this vision to life,” said Nick Ebert, Chief Commercial Officer at Vital Essentials. “We know through our success in the eastern half of the US that leveraging a professional selling force like Wilson &amp; Associates can have a hugely positive impact on our brand development.”The partnership will also provide Wilson &amp; Associates with a premium freeze-dried and frozen raw offering that leads in quality, production capacity and variety to best serve the needs of pets. Vital Essentials’s butcher cut proteins are a natural complement to the already vast offerings of the premium product portfolio that Wilson &amp; Associates represents today.&quot;Wilson and Associates is proud to have been selected to represent Vital Essentials in the 13 Western States and Canada,” said Jerry Wilson, President of Jerry Wilson &amp; Associates, Inc. “The Vital Essentials Brand has become a well-respected leader in multiple categories across raw pet foods and treats, and we are excited to expand their market share beyond what their exceptional team has already done in the West.”This partnership follows an initial expansion of the sales team this past Spring with the announcement of Vital Essentials working with NEMA, Inc., furthering its sales presence in the eastern half of the US. With these partnerships, Vital Essentials continues its sales growth across the country and its mission to be the most compelling and customer-centric sales force in the market, along with being the go to provider of raw food products for pets.For more information about Vital Essentials, please visit <a href="http://www.vitalessentialsraw.com" linktype="url">www.vitalessentialsraw.com</a>.<hr />About Carnivore Meat CompanyCarnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company&#39;s freeze-dried products division supplies private label, co-packing and ingredients to customers globally. The company&#39;s rapidly growing brands in Green Bay, Wisconsin, include Vital Essentials® and VE RAW BAR, distributed to more than 7,000 retailers nationwide, in 14 international markets and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at <a href="http://carnivoremeat.com" linktype="url">carnivoremeat.com</a>.About Wilson &amp; AssociatesJerry Wilson &amp; Associates, Inc. is an Independent Manufacturers Representative Firm that has been serving the Pet &amp; Animal Health Industries for over 30 years. Their combined staff of 9 Sales Associates has over 300+ years of Pet Industry experience in Retail, Wholesale, and MFG Sales &amp; Management. They proudly represent Leading Brands to the Pet Specialty &amp; Farm/Feed Trades in the Western U.S. and Canada.###Media Contact:Brianna M. Gillard<a href="mailto:vitalessentials@facteurpr.com" linktype="url">vitalessentials@facteurpr.com</a>(786) 897-7106

Vital Essentials Announces Strategic Partnership with Wilson & Associates for Western Sales Expansion

New branding and packaging signal premium quality to uncompromising pet owners looking for the protein pets need Green Bay, WI, June 15, 2023 – Vital Essentials, the flagship brand of Carnivore Meat Company, has unleashed a rebrand to better communicate its point of difference to uncompromising pet owners: premium quality butcher cut protein for the health benefits dogs and cats deserve. Today marks the official launch of the revitalized brand and packaging, bringing a “butcher shop” experience to pet shops across the nation.<img alt="" src="https://a-us.storyblok.com/f/1002562/2640x2000/bae4801152/ve-launches-freeze-dried-raw-pet-food-rebrand.jpg" title="" />Vital Essentials has been a pioneer in freeze-dried and frozen raw pet food since 2009 – sourcing only whole-animal, butcher cut protein that is minimally processed to preserve vital nutrients and minerals for the diet pets need to live their best lives. With an extensive range of high-quality proteins in food entrees, protein mix-in toppers, raw bar snacks, and treats, Vital Essentials ensures that every pet’s dietary needs are met.For pet owners looking for care without compromise, the rebrand makes it easy to find premium protein to support more energetic playtimes, healthier skin, shinier coats, stronger teeth, and gut health. The packaging features brown kraft paper and twine, as one finds in a local butcher shop, along with animal icon view-through windows showcasing each protein variety. The rebrand also introduces &quot;Tabby,&quot; an icon that at once symbolizes a butcher shop ticket and a cherished pet.Lanny Viegut, CEO of Carnivore Meat Company, reflected on the journey leading to the rebrand, “I’ve always believed in the importance of minimally-processed, premium protein, for the health of dogs and cats. We wanted to make it easier for uncompromising pet owners to feed their pets the protein they need and this rebrand does just that, it brings the butcher shop to the pet shop.”The brand relaunch goes beyond packaging to include a renewed focus on forging deeper relationships with Vital Essentials’ customers and consumers. “There are so many brands out there, but we believe that only Vital Essentials offers the Butcher Cut protein pets need,” said Viegut. “As we say in our offices, there are no shortcuts, only butcher cuts – and we’re committed to helping our retailer partners bring the best quality protein to their customers.”Look for Vital Essentials butcher cut protein in-store at a retailer near you and on-line at vitalessentialsraw.com, Amazon, and Chewy.<hr />About Carnivore Meat CompanyCarnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats based in Green Bay, Wisconsin. A raw pet food pioneer, the company&#39;s freeze-dried and frozen product divisions supply private label, co-packing, and ingredients to customers globally. The company&#39;s growing brands include Vital Essentials®, VE RAW BAR, and Nature’s Advantage – distributed to more than 7,000 retailers in the US, online, and in 14 international markets. Carnivore Meat Company has been recognized for its growth and manufacturing excellence with several recent awards including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor&#39;s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and the Inc 5000 Fastest Growing Private Companies list. Visit the Carnivore Meat Company website at <a href="http://carnivoremeat.com" linktype="url">carnivoremeat.com</a>.###Media Contact:Reena S. GoodwinFACTEUR PR for Vital Essentials<a href="mailto:vitalessentials@facteurpr.com" linktype="url">vitalessentials@facteurpr.com</a>216-302-8485

vital essentials launches rebranded packaging for freeze dried dog food freeze dried cat food

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